perception occurs whether you want it to or not marketing is creating intent around the scale and nature of that perception
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
sacks.substack.com • Your Startup Is a Movement
you can't ignore how much they can shape perceptions.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Product marketing brings: knowledge of the buyer's frame of mind, how the competitive landscape might affect a decision, and what that means for how a product should be positioned.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Marketing is a battle of perceptions, not products