perception occurs whether you want it to or not
marketing is creating intent around the scale and nature of that perception
perception occurs whether you want it to or not marketing is creating intent around the scale and nature of that perception
Product marketing brings strategic intent and product insight to all market-facing activities.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
You have a brand (e.g. perceptions, associations, a reputation) whether you’re building it with intention or not.
Kira Klaas • What Do We Mean By "Brand"?
These examples illustrate an important but too often forgotten principle in branding, marketing and business: reality is nothing more than perception and context is king.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.
McKee Jake • The Cluetrain Manifesto (10th Anniversary Edition)
