perception occurs whether you want it to or not
marketing is creating intent around the scale and nature of that perception
perception occurs whether you want it to or not marketing is creating intent around the scale and nature of that perception
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
Which means that perceptions of a brand aren’t simply created by marketers; they’re “co-created,” in the words of Gerald Zaltman of Harvard Business School, by marketers and consumers together.
Frank Rose • The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Marketing is responsible for the way your customers, suppliers, employees and community perceive you.
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Marketing is the story insiders tell outsiders to influence them in some wayLore is the story insiders tell themselves to manage their own psyches