perception occurs whether you want it to or not marketing is creating intent around the scale and nature of that perception
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
You have a brand (e.g. perceptions, associations, a reputation) whether you’re building it with intention or not.
Kira Klaas • What Do We Mean By "Brand"?
But the truth is that brand is about memory much more than feeling.
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this means being in the details on
- how it makes you feel
- creative and marketing
- brand
- user interface
- storytelling
- aesthetics
Jordan Singerx.comAt its best, marketing is a transfer of enthusiasm.
When you're truly pumped about what you're doing, when you're truly driven by the vision, when you absolutely must make something that you need and want, your enthusiasm leaves a mark. It's a brand. Not the noun, but the verb.
At its worst,... See more
Jason Friedx.com