perception occurs whether you want it to or not marketing is creating intent around the scale and nature of that perception
Positioning is an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances.
Jack Trout • Positioning: The Battle for Your Mind
To reveal and shape perspective is both the gift and responsibility of the marketing community.
Heather LeFevre • Brain Surfing: The Top Marketing Strategy Minds in the World
Marketing is a battle of perceptions, not products
Al Ries • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
whether you’re trying to discover intent in your customers or create intent where there isn’t necessarily any there to begin with. All outbound marketing is basically around creating intent.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services.