Thoughts on "building a personal brand"...
- Over-optimized profiles = try hard = low status
- Chasing engagement trades off authenticity
- Writing about others is lame and has no moat
- Being an expert is overrated, just be yourself in public
- Being a hypocrite... See more
Kevin → Plant Daddyx.comThoughts on "building a personal brand"... - Over-optimized profiles = try hard = low status - Chasing engagement trades off authenticity - Writing about others is lame and has no moat - Being an expert is overrated, just be yourself in public - Being a hypocrite for "your team" = you're a loser - Reputation beats reach every time - Posting should be downstream of doing And the most important one...if you even try to build a personal brand you are by definition less authentic than someone who doesn't try to build one, yet has it
Personal branding isn’t about “look at me”, it’s about “look at this”
When it comes to network building, most people make the mistake of focusing on brand awareness, instead of expertise. They focus too much on the “legible” side of things, rather than knowledge and skills.
Substack • See your Career as a Product
One of the greatest mistakes we’ve ever done was to fall into that trap that we should be promoting ourselves as “brands”. You know, with all the ‘create a persona’ that would reflect your best work on social media and the rest of the crap. Fuck that.