“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
Jim Fanarax.com“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” - David Ogilvy
Do we currently have specialists like Paul Rand who sell a single logo option for $100k and clients like Steve Jobs, who may not initially approve the yellow color in the NeXT logo, but ultimately trust in the professionalism and expertise of designers like Rand? https://t.co/p2oIClngR7
Branding = your moat
It’s never been easier to build.
Never been easier to have competitors.
The great differentiator is connection.
Strong branding is the reason people will stay loyal.
Scott Bairx.com[Why YOU’RE going to win Anon - a tale from Ogilvy]
Ogilvy did not start learning direct response until his mid 20s, he didn’t have the power of the internet behind his sails, nor the ability to whip up ads on the fly. He was considered a contrarian and often chastised for his beliefs surrounding long form copy and vide... See more
Entropychaserx.com