“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” - David Ogilvy
David Ogilvy said, “The consumer isn’t a moron; she is your wife.”
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
The classic software startup writes code to solve users' problems. If AI makes writing code more of a commodity, understanding users' problems will become the most important component of starting a startup. But it already is.
Surprising fact: To create something truly great you have to repeat a small number of powerful words over and over again
His attitude to the creative process can be summed up in three things he said: 1 ‘There is an inherent drama in every product. Our No. 1 job is to dig for it and capitalize on it.’ 2 ‘When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either’ 3 ‘Steep yourself in your subject, work like hell, and lo
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