most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanarax.commost companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
If we marketers were truly transparent, we would state our true intentions rather than manipulate the emotions of the public.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
With every price drop, promotion, fear-based or aspirational message, and novelty we use to achieve our goals, we find our companies, our organizations and our systems getting weaker and weaker.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
fear in marketing conflicted with their core values of healing, serving and creative freedom.