most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanarax.commost companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Maybe businesses need to find a different role model than a casino. It’s not hard to think of a few examples.
So let me close with a wild idea.
Perhaps they can design web apps to serve people—instead of controlling, manipulating, and surveilling them. After all, many businesses once thrived with that simple formula. It’s not too late to return to... See more
So let me close with a wild idea.
Perhaps they can design web apps to serve people—instead of controlling, manipulating, and surveilling them. After all, many businesses once thrived with that simple formula. It’s not too late to return to... See more
I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in... See more
Reconsider
There’s an incredible connection possible when you align your financial motivations with what you truly care about, and what your users care about. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention to the highest bidder.