most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
updated 6d ago
most companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
- Many people like myself who teach marketing start the course by saying, ‘We’re not about manipulating consumers, we’re about discovering needs and meeting them,’ ” said Eric Johnson of Columbia University. “And then, if you’re in the field awhile, you realize, yes, we can manipulate consumers.
from Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone
sari added
As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.
from The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell by Lynn Serafinn
Ana Fragoso added
- The fundamental message of marketing must change from "we want your money" to "we share your interests".
from WHAT WOULD GOOGLE DO by Jeff Jarvis