if you don’t have a very specific enemy in your sights, you’re no where close to finding product market fit or growth. bootstrapped = enemy must be company. funded = enemy must be idea.

Entrepreneurial Strategy There are four things an entrepreneur needs: a good idea, a good team, a good product, and a good business model. Interviewing customers, assessing the market, building a MVP, and iterating are all tactics. In the long run, how do we dominate a significant market? In the short term, entrepreneurs tend to focus on a large ma... See more

There is an all out war for search supremacy right now between two trillion dollar companies, with one having everything to win and the other everything to lose. In those circumstances a standard VC model of buying growth does not work even if you have a huge war chest, as you will be outspent no matter how big your investors are.

As a founder of a ... See more

You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets. Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.