Looking to brush up on meta and google ads
First time in years I’m inside ad accounts myself and tbh…much has changed haha
Recommend me your favorite courses on each below!
Looking to brush up on meta and google ads First time in years I’m inside ad accounts myself and tbh…much has changed haha Recommend me your favorite courses on each below!
someone just starting out in this channel should begin testing just four ads. Four ads will give you a good baseline for the performance of SEM as a whole, while still allowing you to test different messaging, demographics, and landing pages.
Gabriel Weinberg • Traction
SEM STRATEGY The basic SEM process is to find high-potential keywords, group them into ad groups, and then test different ad copy and landing pages within each ad group. As data flows in, you remove underperforming ads and landing pages and make tweaks to better-performing ads and landing pages to keep improving results.
Gabriel Weinberg • Traction
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
To refresh your memory, here are the nineteen channels: Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing