this also applies to b2b saas btw https://t.co/6lyHlct8Jm
When customers encounter a product they have never seen before, they will look for contextual clues to help them figure out what it is, who it’s for and why they should care. Taken together, the messaging, pricing, features, branding, partners and customers create context and set the scene for the product.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
"Always design a thing by considering it in its next larger context — a chair in a room, a room in a house, a house in an environment, an environment in a city plan."
(Eliel Saarinen)
Vidhika Bansalx.comContext enables people to figure out what’s important. Positioning products is a lot like context setting in the opening of a movie.