3. Why it works so well

1. No total loss. Whether it’s a vinyl bunny or a $2 lipstick, you always get something. That safety net invites play.


2. Ritual over high-risk. Open the box, tap the wheel, post the haul—tiny ceremonies that punctuate a day. A Pop Mart fan might whisper “Please let it be the sleepy bear...” as they unbox under lo-fi music on Tik

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2. What "softcore" gambling looks like

• Pop Mart. Twelve cute figurines per series, one or two “secret” variants. Every $10 box is a sure prize, but maybe not your prize. Collectors film whisper-tone unboxings, trade duplicates, and keep coming back—nearly half repurchase within a year, according to the company.


• Shein & Temu. The toys are tops

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