Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is
Distribution Is the Hard Part Most founders think the hard part is building the product. It’s not. The hard part is getting anyone to care. You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies. This is
The dream is that with public relations, with hype, with promotion, with distribution, with ad buys, with influence marketing, with content marketing, and with a little bit of spam . . . the dream is that it will become the “it” thing, and everyone will want it. It will be popular precisely because it’s popular. But you’re not fooled by this. Sure,
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The few that succeed are usually those that are really good at product discovery,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
the single most important factor to a product’s success is not the founders, not the marketing effort, and certainly not the product. It’s whether there’s a group of people willing to pay for it.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Howard Aiken—the inventor of the earliest general purpose computer—was never worried about people stealing his ideas. “If your ideas are any good” he’s quoted as saying, “you'll have to ram them down people's throats.” And yet, we think that the moment that we hit the dance floor, all eyes will be on us. The moment we hit publish, the world will ta... See more