Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is
Distribution Is the Hard Part Most founders think the hard part is building the product. It’s not. The hard part is getting anyone to care. You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies. This is
Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business.