Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is
Distribution Is the Hard Part Most founders think the hard part is building the product. It’s not. The hard part is getting anyone to care. You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies. This is
startups:
build it and nobody will come until you figure out distribution which is way harder
Think about distribution from day one
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that founder... See more
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that founder... See more