Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is
Distribution Is the Hard Part Most founders think the hard part is building the product. It’s not. The hard part is getting anyone to care. You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies. This is
startups:
build it and nobody will come until you figure out distribution which is way harder
1. Most founders are bad at growth, so if you're amazing at it, the advantage is significant.
Consider: Most startups die not because founders are bad or products suck, but because they couldn't figure out how to get anyone to try them.
Howard Aiken—the inventor of the earliest general purpose computer—was never worried about people stealing his ideas. “If your ideas are any good” he’s quoted as saying, “you'll have to ram them down people's throats.” And yet, we think that the moment that we hit the dance floor, all eyes will be on us. The moment we hit publish, the world will ta... See more