Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it... See more
Hiten Shahx.comDistribution Is the Hard Part Most founders think the hard part is building the product. It’s not. The hard part is getting anyone to care. You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies. This is
startups:
build it and nobody will come until you figure out distribution which is way harder
anu ☻twitter.com90% of founders don’t have a product problem—they have a distribution problem.
Your startup isn’t working, so you pivot features, when the real issue is your growth strategy.
Too many founders give up on amazing products, thinking they’ve failed.
The reality,... See more
GREG ISENBERGx.com
The “distribution is the king” crowd is mostly the founders who built an average product, failed & blame distribution.
Marketing is an amplifier, it isn’t magic.
Ofc, u need initial boost to get eyes on your product.
How to get first 100 users if you’re not a marketing genius:... See more
i was just talking to my friend (we were on a walk through madison square park) about how a ton of products today don’t struggle because they’re bad (they’re in fact really good). they struggle because no one can understand why they matter.
what’s missing isn’t code or design. it’s clarity. it’s a story people remember... See more
signüllx.comTurns out no amount of fundraising, press, buzz, amazing employees, and/or cool tech guarantees you product market fit.
Michael Seibelx.com