New essay: Conviction https://t.co/oBUm2HYwd2
Do you love your idea? Does it feel right on instinct? Are you willing to bleed for it?
Steven Pressfield • Do the Work
You can no longer get away with simply stating a powerful benefit in the headline. Every good, experienced marketer does that.
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something... See more
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something... See more
Creative people often bristle at the suggestion that they have to stoop to market their ideas or dress them in familiar garb. It’s pleasant to think that an idea’s brilliance is self-evident and doesn’t require the theater of marketing. But whether you’re an academic, screenwriter, or entrepreneur, the difference between a brilliant new idea with
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