The "80/20 principle" for founders Traction: 80% distributi...

The "80/20 principle" for founders Traction: 80% distribution, 20% product Growth: 80% retention, 20% acquisition Revenue: 80% existing customers, 20% new leads Pricing experiments: 80% positioning tweaks, 20% actual price changes Brand building: 80% customer experience, 20% logo design Sales: 80% listening, 20% pitching Community building: 80% empowering users, 20% company-led initiatives Product: 80% core features, 20% nice-to-haves Time: 80% executing, 20% strategizing Insights: 80% user feedback, 20% user behavior Pricing: 80% value perception, 20% actual costs Marketing: 80% word-of-mouth, 20% paid ads User onboarding: 80% aha moments, 20% feature tutorials UI/UX: 80% intuitive flow, 20% aesthetic appeal Viral growth: 80% reducing friction, 20% incentivizing sharing Roadmap: 80% market pull, 20% vision push Team management: 80% context setting, 20% direct orders Customer interviews: 80% observing, 20% asking Market positioning: 80% owning a niche, 20% broad appeal Founder time: 80% working on the business, 20% in the business Prioritize the 80% that moves the needle. The rest is just noise.

GREG ISENBERG

x.com

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Only by going through the work of identifying extreme criteria were they able to get rid of the 70 and 80 per cents that were draining their time and resources and start focusing on the most interesting work that best distinguished them in the marketplace.

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

Marketers commonly make the mistake of believing that diversifying efforts across a wide variety of channels is best for growth. As a result, they spread resources too thin and don’t focus enough on optimizing one or a couple of the channels likely to be most effective. Most often it’s better, as Google founder and CEO Larry Page has said, to put “

Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

the majority of your success comes from the top 4% of your actions. Or put yet another way, 96% of the stuff you do is a waste of time (comparatively).

Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)

To me, the ideal life is to take the 20 percent of my time that make me feel most alive and see if I can cut everything else out until that fills everything. Then do that again, cutting the “worst” 80 percent of the best. This is the inverse of how many companies operate. There the ideal is often “growth,” which they take to mean “say yes to all op

10x goals enable you to clearly identity the 20 percent of things and people in your life that are producing most of your results, and the 80 percent of things and people in your life that are holding you back.

Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

Thumbnail of 3 Productivity Hacks To Work Smarter Than 99% Of People

Jari Roomer • 3 Productivity Hacks To Work Smarter Than 99% Of People

The 80/20 Principle

Richard Koch

amazon.com