
The "80/20 principle" for founders Traction: 80% distribution, 20% product Growth: 80% retention, 20% acquisition Revenue: 80% existing customers, 20% new leads Pricing experiments: 80% positioning tweaks, 20% actual price changes Brand building: 80% customer experience, 20% logo design Sales: 80% listening, 20% pitching Community building: 80% empowering users, 20% company-led initiatives Product: 80% core features, 20% nice-to-haves Time: 80% executing, 20% strategizing Insights: 80% user feedback, 20% user behavior Pricing: 80% value perception, 20% actual costs Marketing: 80% word-of-mouth, 20% paid ads User onboarding: 80% aha moments, 20% feature tutorials UI/UX: 80% intuitive flow, 20% aesthetic appeal Viral growth: 80% reducing friction, 20% incentivizing sharing Roadmap: 80% market pull, 20% vision push Team management: 80% context setting, 20% direct orders Customer interviews: 80% observing, 20% asking Market positioning: 80% owning a niche, 20% broad appeal Founder time: 80% working on the business, 20% in the business Prioritize the 80% that moves the needle. The rest is just noise.

the majority of your success comes from the top 4% of your actions. Or put yet another way, 96% of the stuff you do is a waste of time (comparatively).
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
To pick a somewhat trivial example, at fireside chats with Mark (the predecessor to the co... See more
Andrew Bosworth • Focus

Only by going through the work of identifying extreme criteria were they able to get rid of the 70 and 80 per cents that were draining their time and resources and start focusing on the most interesting work that best distinguished them in the marketplace.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

