
The "80/20 principle" for founders Traction: 80% distribution, 20% product Growth: 80% retention, 20% acquisition Revenue: 80% existing customers, 20% new leads Pricing experiments: 80% positioning tweaks, 20% actual price changes Brand building: 80% customer experience, 20% logo design Sales: 80% listening, 20% pitching Community building: 80% empowering users, 20% company-led initiatives Product: 80% core features, 20% nice-to-haves Time: 80% executing, 20% strategizing Insights: 80% user feedback, 20% user behavior Pricing: 80% value perception, 20% actual costs Marketing: 80% word-of-mouth, 20% paid ads User onboarding: 80% aha moments, 20% feature tutorials UI/UX: 80% intuitive flow, 20% aesthetic appeal Viral growth: 80% reducing friction, 20% incentivizing sharing Roadmap: 80% market pull, 20% vision push Team management: 80% context setting, 20% direct orders Customer interviews: 80% observing, 20% asking Market positioning: 80% owning a niche, 20% broad appeal Founder time: 80% working on the business, 20% in the business Prioritize the 80% that moves the needle. The rest is just noise.


Why are they in such a hurry?
A great company is a privilege, and it’s a privilege best earned through a singular product, not a collection of products. Entrepreneurs and creatives think about batches of products —creating an e... See more
Andy Dunn • What Do You Do When You Don't Know What To Do?

Once you’ve identified your 20% and worked to automate, delegate, or eliminate the other 80%, do you just keep focused on that same 20% forever?
Nope.
You look at your 20% (which has become your new 100%), and you do the 80/20 assessment again.
You get even more simplified an... See more
the infinity strategy



the majority of your success comes from the top 4% of your actions. Or put yet another way, 96% of the stuff you do is a waste of time (comparatively).