apps are avocado slicers https://t.co/fQ9RDA0PXZ

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omakase software in a world where anyone can build anything, most won’t. if previous consumer behaviour tells us anything, it’s that we value convenience and and others’ taste way more than we think. even in systems designed for flexibility like notion, people buy templates to be able to... See more

iris x.com

hard-learned truth: people prefer an app that does one thing over an app that does many things. this still applies if the all-in-one app does everything the simple app does. the simple app is easier to recommend: "it does x" >>> "it does x+y+z". so word of mouth... See more

dennis x.com

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things (... See more

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