I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time. Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten. This is the stuff brands are built on. https://t.co/l8VlvESSWh
If, on the other hand, knowledge must be maintained for several months or years, the revision interval should be extended proportionately. The rule of thumb is to review the information at intervals of approximately 20 percent of the desired memory duration—for instance, rehearse after two months if you want a memory to last about ten months.
Memories always matter. Even in front of a physical shelf or when viewing a screen full of products, we do not take the time to look at everything (Anesbury et al. 2016). Our memories naturally narrow our attention from the many available to a select few that are known and possibly useful. Building brand memories in the minds of category buyers imp
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