There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.
But that's NOT how I use AI at all.
When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas,
There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy. But that's NOT how I use AI at all. When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas,
Oliver Burkeman sums up my views on AI and creativity pretty well:
To start with, picture this scenario. You’re at home, feeling lonely and sorry for yourself, when the phone rings out of the blue. It’s an old friend, checking in on you. For an hour, you have one of those rare, wonderful, uplifting conversations; by the time you hang up, you’re glow
... See moreCreators are thinking about AI the wrong way.
Most creators are attracted to AI because they can use it to emulate the work of creators who have more resources.
Finally – an equalizer!
When that becomes true, when you CAN emulate the work of bigger creators, those creators will just adapt.
They will innovate and create content that once again c... See more
AI now promises results without the reckoning, but frictionless creation leads to weightless rewards. No one dreams of merely pushing a button to generate their magnum opus. The struggle is what makes it count, what gives it weight.
Anu Atluru • Make Something Heavy

When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.