There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.
But that's NOT how I use AI at all.
When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas,
There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy. But that's NOT how I use AI at all. When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas,
When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.
Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and
... See moreSari Azout • The End of Productivity

Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and inspiration-harvesting—all grounded in sources we love and trust. Just as calculators shifted math from rote computation to conceptual exploration, AI can nudge creative work toward the things humans are uniquely good at: thinking and feeling deeply.
Sari Azout • The End of Productivity
As calculators shifted math from rote computation to conceptual exploration, AI nudges creativity towards the uniquely human - the emotional, the ethical, the culturally resonant. It’s not a duel at dawn with paintbrushes or pianos but a partnership, with AI as the trusty sidekick, expanding the canvas of human expression.
For creatives, it’s import... See more
For creatives, it’s import... See more
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But here’s the point, the promise of this technology is speed and efficiency, a shorter route to an end product, and the removal of barriers between you and your creative self.
For those of us who are not geniuses, it may be tempting to outsource some portion of our creativity to the AI, so we can get past the fact of our non-geniousness, but those... See more
For those of us who are not geniuses, it may be tempting to outsource some portion of our creativity to the AI, so we can get past the fact of our non-geniousness, but those... See more