Concentrate on “consideration” rather than “retention” attributes. Consideration attributes are things that customers care about when they are evaluating whether or not to make a purchase. Every product has features that you can connect directly to a goal the customer would like to accomplish right now. Retention attributes are features that aren’t

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There is a lot of product advice that tells you not to just ship too many features & instead focus on fewer features. While well-intentioned & often correct, this advice can be incorrect & even harmful in some other situations. It can be an Apple Pie Position. Example: In B2B, if you’ve already achieved... See more