How I would choose my next startup idea: 1. It must be a product in a growing market. Startups can take years or even decades to fully develop, don’t risk creating an amazing product just to have the user base dry up. 2. The value of the product must increase over time. For
Jerry Neumann • Disruption Is Not a Strategy
Startups with highly differentiated products were more likely to become billion-dollar companies—like Nest, which turned the idea of a thermostat on its head. Painkillers were more likely to become billion-dollar startups, but vitamin pills that created a habit or strong brand worked too. Startups that created a product to save their customers time
... See moreAli Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
The Company As An Organism
It’s all an incremental process. You start with what you can handle given the time and resources available to you, and you slowly grow, develop and evolve. The startups that succeed begin by serving one small group of people and then working out their next valuable move. It’s true for niche businesses that service a delighted, core audience, but it
... See moreKatie Lewis • Find Your 9others
- Build a product so good that customers will use you over an incumbent. Build a large user base on the back of this first product. 2. Be aggressive rather than complacent about customer growth early. Outsized companies like Google, Facebook, and Uber were aggressive and calculating about growth from their earliest days. In contrast, non-metric-drive