onchain ux philosophy seems to be branching in two directions
group 1: be upfront about crypto in your app, show the value early on. educate the user, and gather momentum around changing the culture of value creation on the internet together
group 2: hide all explicit crypto mentions, but still show value it brings – like earning for posts. meet people where they are, then slowly introduce them to more explicit crypto concepts like self-custody and decentralisation
bencex.comonchain ux philosophy seems to be branching in two directions group 1: be upfront about crypto in your app, show the value early on. educate the user, and gather momentum around changing the culture of value creation on the internet together group 2: hide all explicit crypto mentions, but still show value it brings – like earning for posts. meet people where they are, then slowly introduce them to more explicit crypto concepts like self-custody and decentralisation
Crypto for so long was white papers
Now you can use and FEEL the exploding infrastructure. Try these:
- @Uniswap + @MetaMask
- @PaxosGlobal, buy stablecoin, move it around
- stake in @Stacks to earn BTC dividend
- stake or borrow on @AaveAave
- @synthetix_io
- @tokensets
Patrick OShaughnessyx.comWe begin with a familiar experience for end users and build out self-custody capabilities over time.
Mahesh Vellanki • The Missing Link Between Web2 and Web3: Custody - a16z crypto
2. Do not force the technologies on your work; sometimes, it's better not to have blockchain or crypto
Al Alany • I Consulted Over 50 Crypto Projects — Almost All of Them Do Not Know What They’re Doing.
Delivering real utility outside the crypto bubble means matching the user experience consumers and businesses already get from traditional solutions. And yes, that requires building a bridge between old and new rails—often through compromises that look downright irrational to crypto purists.
What Everyone Gets Wrong About Crypto Adoption
There are basically three ways to build a $100M+ revenue consumer business in this industry:
1. Build a product that serves the highest LTV cohort (Sisyphus referenced below)
2. Build a product that onboards millions of new users or becomes the primary entry point (currently CEXs or onramps)
3. Build a product that benefits from extremely high t... See more
Brandonx.com