Things that aren't a commodity and can make you stand out: Taste, obsession and attention to detail.
Things that aren't a commodity and can make you stand out: Taste, obsession and attention to detail.
A good product is no longer enough to win a consumer's favor. Shoppers want more than just quality, often looking for products and brands that align with their personal values.
Business Insider • Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light
In this world, there is an abundance of products, and every industry becomes far more competitive.
How can a startup survive in this environment? The answer is deceptively simple: Have good taste.
Evan Armstrong • The Art of Scaling Taste
Quality, intention, taste, originality, vision—that’s where we come in.
Sari Azout • The End of Productivity
Brands targeting high-net-worth individuals need to reposition around work-of-the-human-hands artistry and excellence versus the wannabe-rich, in-your-face communication codes.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
If you are fundamentally building and marketing something that is an extension of who you are, no one can compete with you on that.