Marketing is a creative and adversarial game. Channels get discovered, exploited, and discarded. New products need new distribution. It’s hard to hire rule-breakers, so the best marketers tend to be the founders themselves.

If distribution is the new moat, where is the Y-Combinator for creating distribution, not software? I don’t think it exists. There isn’t much product risk anymore in most startups. Only distribution risk.

The death of the press release Why launching products on social media is the only way to go Recently I've been working with a lot of early startups as part of A16Z SPEEDRUN — our accelerator focused on the intersection of TECH x GAMES — and many of these teams end up launching their products during the 3... See more