New essay:
Every marketing channel sucks right now
(full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun --
andrew chenx.comNew essay: Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio) These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun --
Mini rant on how we’ve swung the pendulum a bit too far from product-maxxing to views-maxxing..
For years, companies have been told to focus on distribution first.
Building a good product is important but it’s also important to focus on sales.
There’s a long gr... See more
Nikunj Kotharix.comrecommend doing a quick review of the different marketing channels you are using to attract new customers. Start by listing all the channels you’re currently using, along with a couple of sentences to describe the strategy you’re adopting for each. If you find yourself struggling to articulate the strategy, there’s a good chance you don’t have one
... See more