It's not enough to have a firm grasp of the industry you're building in. If your product doesn’t speak to core human impulses, it probably won’t scale. Here's why builders need to have a strong theory of  human nature:

Great thing about starting your own company that you can design the way you want it. Too many founders or companies fall in this trap following established playbooks or bring processes from other places. People also say that “it doesn’t work” or “it won’t scale”, which my response is well have you tried it? Have you... See more

ENGINEERING TEAM CAPABILITY I recently saw a massive change when a startup changed out their engineering leader (CTO). The change in culture was palpable But just as impressive was the change in ENGINEERING CAPABILITY, driven by the excellence and high bar set by the leader (who is a superb engineer and problem solver... See more

the hardest part of building great products & new companies isn’t the tech esp with ai—it’s understanding people at a deeper level. how they think / what they want (often before they know it), how culture/behavior is shifting, & where the world is headed. the product itself is pretty easy to build. ux patterns are often... See more

How to build company culture: