The Choice Paradox
The more choices you have, the less happy you are with your final choice.
More choices create more opportunity costs and thoughts of, "I wonder if...?"
To overcome:
Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.
The Choice Paradox The more choices you have, the less happy you are with your final choice. More choices create more opportunity costs and thoughts of, "I wonder if...?" To overcome: Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.
The idea of having a choice is exciting. It empowers me. I feel in control. The reality, however, is often paralysis. I may feel anxious, tired, or indifferent. I wish someone would just choose for me.
Gary Basin • Choice is like junk food
Reduce the paradox of choice It’s easy to think that giving your customers more choices with your product gives them more control, but it’s quite the opposite. More choice leads to more uncertainty, which leads to anxiety. Be the guide. Give them good starting defaults and recommendations.
Ash Maurya • Running Lean
American psychologist, Barry Schwartz wrote “The Paradox of Choice” almost a decade ago. In this book he analyses the behavior of different types of people, ones he calls maximisers and satisfiers facing abundance of choice. He also makes a point that demonstrates how the exponential explosion in choice has paradoxically become a problem instead of... See more
Andrea Hernandez • Curation as Salvation
the paradox of choice.
Mark Manson • The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
He found that when people are confronted with too many options, they are likely to experience anxiety, regret, and even paralysis.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
The more choice you give people, the harder it is to choose something. The way to combat paradox of choice is by filters. The more choice you offer, the better filters you need to provide.