The Choice Paradox The more choices you have, the less happy you are with your final choice. More choices create more opportunity costs and thoughts of, "I wonder if...?" To overcome: Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.

In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th
... See moreMia Levitin • The Future of Seduction

David Cain • Why There’s Never Enough Time
Yet, for all the impact this specific choice has had on the trajectory of my life, I value the way it changed my view about choices even more. We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice—a choice is an action. It is not just something we have but something we do. This experience brought
... See more