“I never wish to be easily defined.” — Franz Kafka
Humans are messy and in an algorithmic world where two-dimensional authenticity has forced us into shallow labels and binary tribes, we’ve been ignoring the fact that in our most authentic state, humans are not easy to categorize at all.
Jasmine Bina • The Only Prediction That Matters to Me as a Brand Strategist in 2025
Franz Kafka
#quotes #poetry #literature
instagram.com“The world of branding calls for clean, simple, and straightforward messages voiced by a caricature of yourself. The call to wholeness often invites the messy, nuanced, and incommunicable within/around you. You're not doing it wrong. You (and your world) are beautifully complex.”
—Rose J Percy, from Twitter, 7/11/22