Claude’s own team leaked their internal prompt guide. Here’s the bottom line:

Garbage in = Garbage out.

Most people think AI is magic. It’s not. It’s a mirror. If your input sucks, so will your output.

If your prompts are vague, your results will suck. But if you dial it in? You unlock a 10x employee that works 24/7.

Here’s the 7-point cheat code from this guide you can steal right now:

Set the Scene — Give the model a role and POV
“You are a seasoned SaaS marketer writing cold emails for a B2B CRM tool…”
Be Stupid-Specific — Format. Tone. Style. Constraints.
“Write 3 subject lines, max 8 words, no emojis, confident tone.”
Break Big Into Small — Complex task? Chop it up.
“First, generate headline ideas. Then write the email body.”
Say What Not to Do
“Avoid clickbait. No exclamation marks. Don’t mention pricing yet.”
Show It What “Good” Looks Like
“This is a great one we used last week: ‘Your calendar just got lighter.’”
Refine Like a Psycho
“Shorten this.” → “Add urgency.” → “Now try from first principles.”
Repeat. Again.
Bonus Dial: Control the Model
Claude lets you set temperature and top-p to change tone + randomness.
Low = focused. High = creative chaos. You choose the weapon.

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