The more we want our customers to be a certain way, the less our offerings are something they authentically want.
Joe Hudsontwitter.comThe more we want our customers to be a certain way, the less our offerings are something they authentically want.
Building a company around marketing rather than product feels inherently dishonest.
James Piercex.com“I love it” at very first glance of a new brand means it’s too familiar (and explains why cohorts of new DTC brands all look the same). The better sign is when, at first glance, you’re a little uncomfortable - need to brew on it - and then gradually like it more and more…
scott belskyx.comSo many businesses make the fatal mistake of trying to ram a product down the throats of a market because they think it’s a great product. It never works,” he said. “What does work—and what produces phenomenal results—is getting to know the demand and the needs and wants and dreams and desires of people, then crafting products that satisfy those
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