To build the next big search engine simply focus on people.
It’s why people add “reddit” to their queries and prefer to search social — we want to see results from humans, not soulless SEO farms.

No matter what Google’s search algorithm is doing to match the phrase “startup ideas”, we cannot make much sense of the fact that a page titled “How To Get Startup Ideas” on one of the most popular startup blogs, is considered by Google to be page 4 garbage.
Dmitri Brereton (dkb) • MarketRank: The Anti-SEO Ranking Algorithm
biggest blackpill w/ platforms like X is that you have to appeal to normies to go viral...
useful tweets won't go viral unless you package them as easily consumable dopamine hits
some of the most useful advice i've posted performs way worse than my average tweet
"this prompt will change your life" & "the easiest way to go from $0 to $100/day wit... See more
Each time he surfaces from the Deep Web he’s a little more freaked, or so it seems to those in neighboring cubes, though so many of these spend their hours down in the mainframe room snorting Halon out of the fire extinguishers that they may lack some perspective.