CULTURE: from the Latin cultus, which means care.
Daniel Coyle • The Culture Code
All kinds of research points to the idea that humans are social and spiritual by design. Our behavior is driven by a desire for belonging and purpose. We’re “cultish” by nature.
Amanda Montell • Cultish: The Language of Fanaticism
The origin of the term “culture” is best documented by the comparative literature scholar Raymond Williams, who charted its appearance in his book Culture and Society, 1780-1950 . At the beginning of the 18th century, “culture” was still only a verb. It meant to cultivate the land, to encourage natural growth: the culture of leeks or potatoes or... See more