Banking & Payments for Gen Z Report: The winning strategies for attracting the next big opportunity — Generation Z
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s3.amazonaws.comfour forces driving the rise of Post-Demographic Consumerism: access, permission, ability, and desire. AROUND THE WORLD, CUSTOMERS ARE FREEING THEMSELVES FROM THE SHACKLES OF DEMOGRAPHIC DETERMINISM AND CONSTRUCTING LIFESTYLES AND IDENTITIES OF THEIR OWN CHOOSING.