“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.

Wellness is inescapable.Up 35% since 2019, it’s now a $6.8T market. Outpacing sports, tourism, and tech, it’s equivalent to 60% of global healthcare spending.But 2025 wasn’t just a growth story; it was a year of transformation — with wellness becoming core to the cultural lexicon.Quickly moving from aspiration to infrastructure, the industry is... See more