For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?
Troy Young • Web3 and Media
Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
“Artists telling artists not to play with brands is artists telling artists not to touch the dials that shape culture. The idea of ‘selling out’ — that artists are not supposed to play with brands — is an illusion that keeps artists hands away from the levers of power. Don’t buy it.”