For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?
Troy Young • Web3 and Media
“Their first album comes from love, heartbreak, passion, or depression. They have no expectation of how the world will respond. They write it from the heart, and if it catches on, they’re validated by the world. But then they start writing their second album, and they don’t necessarily write it based on love, heartbreak, or passion. They write the... See more
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Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.