3. ~The fundamental truth driving all this about people~... they are lonely, they are worried they don’t exist or are not important — or are un-thought-of... the blank text box or ‘post’ button on instagram are terrifying to them because they worry about saying something that will return hate towards them (or even far far worse no response at... See more

1. What Kimmel, Cracker Barrel, Sidney Sweeney’s ‘Good Genes’ and ‘River to the Sea’ all have in common is that they were incredibly powerful frameworks / set pieces for discussion on the Internet.... And they FLEW / really really worked. ~All of these things have way way way more mindshare than by any right they should have~

2. ~Why do they work?... See more