Link Building Whether you pursue a fat-head or long-tail strategy, SEO comes down to two things: content and links. The more aligned your content is with the keywords it’s targeting, the better it will rank. Similarly, the more links you can get from credible and varying sources, the better your rankings. Getting links is often more difficult becau
... See moreGabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
The ultimate purpose of the “Data Content Loops + SEO” strategy of Barton’s companies is to own the demand side of an industry. Expedia wants to be the first place you go when you travel. Glassdoor wants to be the destination when you’re thinking about companies to work for. And Zillow wants to be the place you go to look at real estate.
kwokchain.com • Making Uncommon Knowledge Common
To sum up, links between sites are the currency of SEO. They are the dominant factor in a site’s ranking for a given term. Open Site Explorer can tell you how many links you are getting and where they are coming from. You can also look at your competitors’ link profiles to get ideas of other places to target for links.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Conversational interactions are going to be the future of the web. It’s quite simple. This is the next browser, this is the next search engine, it’s clearly the future.”
With search dominating the landscape, at least for now, look for how much traffic you get for search engines (in your referring URL’s report), and then dive deeper into what keywords and key phrases send traffic from each search engine. This is a gold mine of actionability, specifically for search engine optimization (SEO) and, if you are big enoug
... See moreAvinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
achieving good search engine performance requires strategically leveraging three key areas—links, content, and promotion. Each of these areas works together to create a successful SEO strategy.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
