In 2003 LEGO was $800m in debt. But by 2015 they had $1billion+ in sales. What was at the heart of such a crazy comeback?
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
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How Vintage Became the New Luxury
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Grown-ups are buying more toys than preschoolers — to the tune of $1 billion
Grown-ups are buying more toys than preschoolers — to the tune of $1 billion
In the U.S. alone, toy sales driven by adults reached $1.5 billion in Q1 2024 , according to Circana.