When brands get world building right it doesn’t feel like marketing. That’s exactly what Burberry achieved with its Ibiza takeover. A subtle but significant brand play executed in full colour… They went all in. Rather than a single billboard, Burberry reimagined an actual real world place. The Standard hotel. Yellow flags on boats. Blue sea contrasted with sharp citrus tones. This felt more like an in-house palette project than a pop-up. And we’re so here for it.