Founders/CEOs who say, “Branding belongs to marketing," they’re overlooking a vital truth: Branding is the voice of vision, not a checkbox for marketing. With this mindset, your brand becomes just another chore—not the driving force of your growth. Truth is, strong branding starts inside out. It’s an active investment company every day to stay relevant across decades (if not centuries). Because “brand” is more than pretty brand assets. It's the meaning people attach to you. When founders step back from branding, they miss out on: → Setting a clear direction → A brand that mirrors their bold vision → A tool that propels the entire company forward To prioritize brand across your organization: → Make branding a daily priority, not a side project → Involve your leadership, not just marketing → Choose partners who see beyond strategy into revolutionary ideas → Stay actively engaged to keep the brand connected to your vision Branding needs a visionary leader—a voice that can see the horizon and rally the company toward it. Marketing amplifies your message… …but visionary leadership protects it. @wearemotto
instagram.comFounders/CEOs who say, “Branding belongs to marketing," they’re overlooking a vital truth: Branding is the voice of vision, not a checkbox for marketing. With this mindset, your brand becomes just another chore—not the driving force of your growth. Truth is, strong branding starts inside out. It’s an active investment company every day to stay relevant across decades (if not centuries). Because “brand” is more than pretty brand assets. It's the meaning people attach to you. When founders step back from branding, they miss out on: → Setting a clear direction → A brand that mirrors their bold vision → A tool that propels the entire company forward To prioritize brand across your organization: → Make branding a daily priority, not a side project → Involve your leadership, not just marketing → Choose partners who see beyond strategy into revolutionary ideas → Stay actively engaged to keep the brand connected to your vision Branding needs a visionary leader—a voice that can see the horizon and rally the company toward it. Marketing amplifies your message… …but visionary leadership protects it. @wearemotto
Like the artist, the business professional or founder must develop the capacity to see what others have missed—to recognize patterns and possibilities invisible to those trapped in conventional thinking. While we praise businesses as competitive when they capture market share, we might better describe them as artful when they've mastered value crea
... See morereadwise.io • Value Creation Is Art, Not War- Why Leaders Should Rethink Their Business Metaphors to Increase Upside
The greatest brands were developed by playing at the far end of the spectrum and not trying to be everything to everyone. Playing to the middle makes you weak. You’ll never be an industry leader if you give up your edge to appeal to a broader audience. As you manage your brand and contemplate your own evolution, hold on to what makes you distinctiv
... See moreScott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
What if branding was less about distinguishing products and more about igniting belief? Too often, businesses focus solely on their products as the heroes of their stories. The problem is they are overlooking the deeper role of the brand itself. There's a misconception that a product will 'sell itself.' It's the brand that infuses these products with meaning and value. This transforms a simple transaction into an alignment of values between brand and consumer. You elevate the product from a commodity to a symbol of shared ideals. How does your brand encapsulate its ethos within its products? Are you merely selling something, or do you actually stand for something? @wearemotto
instagram.comThe purpose of brand strategy is simple: Teaching everyone in your company what your brand stands for… …so they can make good decisions every day that reinforce it. Companies focused on scaling often fall into a common trap: → Visual identity before brand strategy → Naming before brand strategy → Messaging before brand strategy → Marketing before brand strategy → Everything before brand strategy Surprisingly, executive leaders, including CMOs, acknowledge this backward approach, often compelled by CEO directives. This results in: → Wasted time → A focus on features over benefits → A meaningless brand → Disconnected, piecemeal efforts → Confusion over which strategy to pursue Beyond the obvious issues, this can become a cultural norm and a hard-to-break bad habit. Brand strategy is what you do to scale with less friction. @wearemotto
instagram.comFrom Brand Strategy to Brand Anarchy
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