Founders/CEOs who say, “Branding belongs to marketing," they’re overlooking a vital truth: Branding is the voice of vision, not a checkbox for marketing. With this mindset, your brand becomes just another chore—not the driving force of your growth. Truth is, strong branding starts inside out. It’s an active investment company every day to stay relevant across decades (if not centuries). Because “brand” is more than pretty brand assets. It's the meaning people attach to you. When founders step back from branding, they miss out on: → Setting a clear direction → A brand that mirrors their bold vision → A tool that propels the entire company forward To prioritize brand across your organization: → Make branding a daily priority, not a side project → Involve your leadership, not just marketing → Choose partners who see beyond strategy into revolutionary ideas → Stay actively engaged to keep the brand connected to your vision Branding needs a visionary leader—a voice that can see the horizon and rally the company toward it. Marketing amplifies your message… …but visionary leadership protects it. @wearemotto
instagram.comFounders/CEOs who say, “Branding belongs to marketing," they’re overlooking a vital truth: Branding is the voice of vision, not a checkbox for marketing. With this mindset, your brand becomes just another chore—not the driving force of your growth. Truth is, strong branding starts inside out. It’s an active investment company every day to stay relevant across decades (if not centuries). Because “brand” is more than pretty brand assets. It's the meaning people attach to you. When founders step back from branding, they miss out on: → Setting a clear direction → A brand that mirrors their bold vision → A tool that propels the entire company forward To prioritize brand across your organization: → Make branding a daily priority, not a side project → Involve your leadership, not just marketing → Choose partners who see beyond strategy into revolutionary ideas → Stay actively engaged to keep the brand connected to your vision Branding needs a visionary leader—a voice that can see the horizon and rally the company toward it. Marketing amplifies your message… …but visionary leadership protects it. @wearemotto
Dan Frommer • The Scott Sternberg guide to building emotional brands
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
Far too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze col
... See moreMarcus Collins • For the Culture
