If content is king, then context is queen.
We can all enjoy creative work as a pure sensory experience. YES.
But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper appreciation — one of... See more
instagram.comIf content is king, then context is queen. We can all enjoy creative work as a pure sensory experience. YES. But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper appreciation — one of love. Context is the missing element in culture today. We consume giant feeds that flatten everything — advertising, harrowing news, self-promotion, life updates, creative work — into a never-ending stream. The content is endless. The context much harder to find.
4. Ever wonder about the vast universe of critically acclaimed aesthetic masterworks, most of which you do not really fathom? If you dismiss them, and mistrust the critics, odds are that you are wrong and they are right. You do not have the context to appreciate those works. That is fine, but no reason to dismiss that which you do not understand.... See more
Tyler Cowen • “Context is that which is scarce”
The American economist Tyler Cowen often uses the refrain “Context is that which is scarce” to describe that while art, information and content may be abundant, understanding—the ability to situate that information within a meaningful context—remains a rare and valuable resource. Para-content thrives precisely because it claims to provide this... See more
Ruby Justice Thelot • The Age of Para-Content
An ad can’t be understood without knowing where it will appear and where it will lead to.