Sublime

If content is king, then context is queen. We can all enjoy creative work as a pure sensory experience. YES. But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper appreciation — one of love. Context is the missing element in culture today. We consume giant feeds that flatten everything — advertising, harrowing news, self-promotion, life updates, creative work — into a never-ending stream. The content is endless. The context much harder to find.

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updated 1mo ago

Artworks don’t manage knowledge—they channel it. It takes time and attention to understand an artwork’s meaning. Each piece demands a process of reconciliation, and a merging of two contexts: the artwork’s own history and the viewer’s private knowledge network. When it’s placed in a new context, its meaning evolves and expands elastically. It store... See more
from A Personal Philosophy of Shared Knowledge by Willa Köerner
Sixian added
A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.
from 36. Re-bundling the creator economy + labels in web3 w/ Yancey Strickler by Yancey Strickler
Severin Matusek added
What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more
and added
Alara and added
It’s not really about your content as much as it is about the context. That’s why I think people are more interesting than brands of media here, especially as many larger institutions become empty shells of themselves. I’m less interested in where that content is published and more interested in who created it.
andrea added
I fully agree with this take
When content production is infinite, we’re left asking, “ What is this all for?” An abundance of content leaves us with a dearth of context and meaning. Under the physics of infinity, media doesn’t need to be a vehicle for delivering more content. Instead, it should act as a lens through which we sensemake with content, and as a container for captu... See more
from Luxury Media
Devin Baker added
Context is the surrounding knowledge that drives behaviors, plans, and decisions of an organization. The key idea is that context it’s not based on individuals, it’s based on responsibilities. In other words, people who share the same responsibilities should share the same context.
from Context over control: the future of remote work by Leonardo Federico
Keely Adler added
When judgment, or narrative come up in the context of digital networks, the conversation often goes one of two directions. The first is to identify the lack of common context on social media, nothing the confusion and contention that emerges from this kind of discourse. The second is to note that knowledge communities tend to cloister themselves on... See more
from Enchanted — Working With Lore P2 Discursive Landscapes by Calvin Hutcheon
Sarah Drinkwater added

from A Personal Philosophy of Shared Knowledge by Willa Köerner

from 36. Re-bundling the creator economy + labels in web3 w/ Yancey Strickler by Yancey Strickler

from Luxury Media

from Context over control: the future of remote work by Leonardo Federico

from Enchanted — Working With Lore P2 Discursive Landscapes by Calvin Hutcheon