If content is king, then context is queen.
We can all enjoy creative work as a pure sensory experience. YES.
But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper appreciation — one of... See more
instagram.comIf content is king, then context is queen. We can all enjoy creative work as a pure sensory experience. YES. But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper appreciation — one of love. Context is the missing element in culture today. We consume giant feeds that flatten everything — advertising, harrowing news, self-promotion, life updates, creative work — into a never-ending stream. The content is endless. The context much harder to find.
We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.
Author Address • Luxury Media
Content is king and context is queen. Understanding where a work comes from and what universe it exists within is what makes something special and valuable. Releasing establishes the context that lets the work be properly seen.
Yancey Strickler • Article
