The word “Magic” parts your teeth, and opens your mouth up as if you’re about to eat something really good.
instagram.comThe word “Magic” parts your teeth, and opens your mouth up as if you’re about to eat something really good.
Deeply typographic folk forget to think of words as primarily oral, as events, and hence as necessarily powered: for them, words tend rather to be assimilated to things, ‘out there’ on a flat surface. Such ‘things’ are not so readily associated with magic, for they are not actions, but are in a radical sense dead, though subject to dynamic... See more
Orality and Literacy by Walter J. Ong
phonetic flair — wondering if there’s a word for when musicians change the pronunciation of words to improve the melody or match rhymes (ie: this girl is on fiyah.”) Pop-stars do it. Punk-stars do it. Music is a natural medium to mutate language.


