The word “Magic” parts your teeth, and opens your mouth up as if you’re about to eat something really good.
instagram.comThe word “Magic” parts your teeth, and opens your mouth up as if you’re about to eat something really good.
the thing about the bouba/kiki effect is that it shows us that maybe not all signs are arbitrary , which is pretty fucking cool. A lot of us have a pretty strong impulse to use back vowels (like “ou”) and voiced plosives (like “b”) or nasals (like “m”) to talk about curvy shapes. That is to say, we see a soft round thing and we point at
... See moreFelicia Davin • Let's have a bouba
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Teller Jim Steinmeyer • Hiding the Elephant: How Magicians Invented the Impossible and Learned to Disappear
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