People talked. They communicated: the television and the radio were switched off, and any location became a place for dialogue and discourse. People changed. Ideas and inspirations with the potency to last a lifetime and to change it forevermore, were everywhere. —JOHAN KUGELBERG (speaking of Paris in May 1968), ‘A Jumble of Realia’

“When the world feels stuck, the manifesto—like the work of art—is a mode to disrupt it,”

In

The manifesto is about now, this fleeting moment, this world, what’s happening around us. Like journalism, manifestos are caught in the daily trench warfare of the present, making only occasional glances above the parapet at the wider arc of history. Their rhetoric, of course, does not always reflect this: manifestos often begin with sweeping histo

practices. The bohemians (and Freud) may have been the inspiration, but it was the marketers who funded the coup against conformity, formulating authenticity as the new social imaginary.