Without visualizing our work, we don’t see the number of incomplete tasks we’ve amassed. This makes it nearly impossible to understand just how many incomplete tasks remain. Our brains hate this because our brains crave closure. No really, they do! Soviet psychologist Bluma Zeigarnik found that the human brain needs closure. This phenomenon—known a

By delaying the task of fleshing out and firming up the speech, King allowed Jones to benefit from the Zeigarnik effect. In 1927, Russian psychologist Bluma Zeigarnik demonstrated that people have a better memory for incomplete than complete tasks. (Page 99)

the Zeigarnik effect, after Bluma Zeigarnik,