People spend on what they want, not necessarily what you are passionate about. So when you build a business from a compassion focus, you tend to get clients sooner. Your marketing becomes about giving people what they want.
George Kao • Principles of Authentic Business, 2nd Edition: Create a Sustainable Livelihood from the Heart (Authentic Business for Soulpreneurs Book 1)
Compassionate actions
globalcompassioncoalition.org
An Open-Hearted Life: Transformative Methods for Compassionate Living from a Clinical Psychologist and a Buddhist Nun
amazon.com