For some wellness brands, like Cowboy Colostrum, partnering on smoothies, beverages and, most recently, a protein bowl — at Pressed Juicery — has been key to growth. Cowboy Colostrum launched in January 2024 and, just a month later, was included as an ingredient in Sofia Richie Grainge’s Sweet Cherry Smoothie at Erewhon. At Erewhon, brands pay to... See more