Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
It may not be realistic for all brands to carry extended sizing, but when brands pick and choose what to offer in plus sizes, it make a distinct statement.
Some 66 per cent of American women wear size 14 or larger, and yet the apparel industry produces between 2%-12% of clothing in extended sizing. Despite being in the... See more
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