At Linear, we don’t make decisions based on data or experiments—including A/B tests. To design with craft, you must develop and trust your intuition. Yes, you might make wrong choices, but those mistakes become thought experiments: Why did you go wrong? Did you talk to users? Did you listen to them? This approach puts more responsibility on the... See more

Quality isn’t binary—it’s about continuously refining a product to meet a standard.

The simplest way to increase quality is to reduce scope

You can only create a great product if you design for someone in particular. It’s nearly impossible to design a product for everyone. The more specific your product’s purpose, the better it will perform for its intended use. You can build a product that is flexible, open-ended, and kind of good—one that works fine for different use cases. But it... See more

At Linear, we don’t have established teams where someone works on search every day. It’s difficult to consistently churn out good ideas on the same thing. Instead, we rotate responsibilities to keep ideas fresh.

startup’s biggest challenge: getting people to notice and care